Employee engagement is a thing of the past. It’s time to move on.
“Why would I commit myself to a company that will ultimately
lay me off?” A young manager asked me
this question last month. I’m still
struggling for an answer.
Why do we continue to delude ourselves about Employee
Engagement? We all know the
numbers. We know the trend. Employees in the western world are
disengaging from their companies at an accelerating rate – and this trend is
catching on in the rest of the world.
Sure maybe Costco, Zappos, and Southwest Airlines are different, but for
how long?
You can choose your study to show disengagement, but here’s
a quote from a recent report: “In general (employee engagement) is down by 9%
and in cases of some top-performers is down as much as 25%. Even more worrying, 12% of top-performing
employees are considering leaving their organizations and 17% confirm they are
‘uncertain’ about staying.” These
results come in light of the fact that:
- We all know there is a strong correlation between high employee engagement and strong financial performance, and
- We have been working on accelerating employee engagement for more than a decade.
So what’s going on here?
Well based on my experience and observations I have come to two main
conclusions:
- We changed the rules of the game, and
- We’d better find new answers
1.
We Changed the Rules of the Game
The history of employee disengagement is well known so I
won’t take up a lot of space here.
Basically the past 25 years have seen a thoughtful tearing
down of many of the factors that attach people to their work. We called the process “breaking the employee
entitlement mentality”; however, it can also be a euphemism for “building a
performance culture that focused employees on generating profits for the
business and value for the shareholders.”
I'm not saying this was a bad thing. I'm only observing that a consequence has
been employee disengagement. When we
removed what we saw as “employee entitlement” we didn’t inject the “performance
culture” with new ways to emotionally bind employees to their company.
2.
We’d Better Find New Answers
The last 25 years has seen a plethora of top-down people
management solutions to the disengagement issue.
- We created Values statements that assert employees as our most valuable asset while our actions showed that we valued profits and low cost structures.
- We talked about talent pools and bench strength while delayering organizations thereby stripping them of institutional knowledge and mentoring capability.
- We implemented performance pay systems that set individuals against each other.
- We spoke of business opportunities while severing employees.
- We sent communication down a pipeline that got so cluttered that it got clogged.
- We conduted Employee Commitment surveys that resulted in mechanical solutions that only activated the employee immune system.
These initiatives haven’t worked. We must stop polishing old solutions while
hoping for different results.
We created disengagement and our current practices are
reinforcing it. Engagement will never
again be anything more than temporary for small sets of employees who drift in
and out of self-actualization at work.
However, that doesn’t mean that employees shouldn’t enjoy their work and be productive doing it.
I believe that we need to accept a new reality. We need to open a discussion with employees
to create a new manifesto about life at work.
I don’t have the complete answer but I think some of the elements are:
1.
Honesty:
Let’s just tell it like it is.
We’re in a global economy.
Business needs to survive if it is to provide opportunities to
employees. People understand this and
understand that sometimes tough decisions must be made to protect the greater
good.
2.
Customers:
Employees don’t work for a company anymore; they work for their
customers. Although employees understand
the need for profits and shareholder value that does not motivate them. Customers do.
Draw the shortest line possible between every employee and the end customer.
3.
Compensation:
Delink appraisals and compensation.
Get rid of performance pay. Structure pay against the market and
distribute success through a bonus pool.
If someone believes they are underpaid then ask them to “bring an
offer.” It’s a free market. Openly encourage employees to test the
market.
4.
Respect:
The only commitment most companies can make to their employees to day is to
severe them with respect. Severance
should not be an event of shame and rejection.
Severance is today’s early retirement.
Let’s treat it that way.
We
need to add to this dialogue. We need to
find a replacement for employee engagement.
We need a construct for “employment” that matches the world we work in.
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