60 Feet From The Surface |
The book is good stuff, but it’s confined on pages. If you want to bring idea generation and implementation to life then you have to watch
the best innovation movie ever: DamBusters.
Note: I’m not aggrandizing the movie or its veracity (nor do I condone the
name of the dog in the film). It was
released in 1955 when much of the story was still classified in the filing
cabinets of the British war office. In
fact recent documentaries challenge most of the portrayals in the film except
for the courage of the war fighters.
Having made my disclaimer here is a summary of the film.
Dam Busters is about the scientific and execution
innovations needed to support the bombing of dams in the Ruhr valley of
Germany in 1943. The science innovations
are attributed to Barnes Wallis who believed that he could invent a bomb to
skip across the waters above the dams and then climb down the wall of the dam
before exploding. The execution
innovations are attributed to Guy Gibson who was the wing commander of the 19
Lancaster bombers of 617 squadron that flew the mission.
The parts of the film about Wallis are interesting from a
“game changer” innovation point of view.
Wallis scopes the problem then sorts through several hypotheses before
arriving at the idea of the “bouncing” bomb.
Then we see him deal with the bureaucratic barriers of: orthodoxy and
resourcing. He is constantly saved by
experiments that make his idea tangible to decision makers.
Getting the bomb is only half of the problem; the other half
is knowing what to do with it. That is,
execution. This is where Guy Gibson
comes to play. Gibson was only 24 years
old (he died in a plane crash a year after the raid) and he had never distinguished himself
academically. His only passion was
flying. He innovates many new training
techniques for his crews to perfect low level flying and navigation at
night.
However, flying precision is only part of the solution. The real question is how to drop a bomb 6000
feet from the target, at a height of exactly 60 feet while flying at 240 miles
per hour. This is 1943. Neither GPS nor Siri were around to
help. Gibson’s solutions are a schooling
in how innovation should take place within organizations. His answers are practical, elegant, and
resourceful.
- Flying at 60 feet:
Gibson and his men worked on this but were
frustrated. Out of exhaustion Gibson
decided to take a night off. He went to
a theatre production. While watching the
star performer he realized that she was captured in intersecting spotlights. Bingo!
Gibson outfitted the Lancasters with lights
on the under part of each wing. When the
lights intersected on the water the plane was at 60 feet.
- Dropping 6000 feet out:
Speed and height had been solved, but not
distance. Again, the answer was in
ingenuity.
While mulling over the distance problem
Gibson was playing with a wire coat hanger.
As he spun it around he had an idea.
Could the coat hanger be used as a bombsite?
Gibson hypothesized that if held the hook
at his nose there must be a way to determine distance from the dam. The answer lay in the towers that were at
either end of the dams. Gibson figured
that if the tips of the coat hanger were bent up at the right point then when
the tips sited on both towers the plane would be exactly 6000 feet form the
target.
The bomber crews didn’t actually use coat
hangers. They developed more
sophisticated (but still rudimentary) tools; however, the principle was the
same. The dilemma of 6000 feet was solved.
Although
I like the Wallis story, I love the Gibson story – it really illustrates the
ideas in Johnson’s book. I work with
companies all the time who want to “innovate.”
They know their future is tied to their capability to innovate; however,
they just don’t know how it happens.
They set innovation and commercialization goals; they ask teams to
brainstorm and draw on open innovation; and if they do come up with ideas the
ideas often languish in the land of dreams.
Clearly
Wallis tells us that we need to hypothesize, we need to experiment, and we need
to break orthodoxies. But Gibson gives practical
advice for everyone in business. If we
want innovation we need a few other things first, such as:
- Knowledge: Innovation isn’t for neophytes. You need fundamental knowledge, and even mastery in your domain. Gibson knew how to fly. His solutions were rooted in his passion.
- Stimulation: Innovation isn’t for hermits. Gibson had ideas. His ideas were often unworkable, but he kept talking to people. Stimulation begets more stimulation. Serendipity comes from disciplined searching.
- Soak Time: Innovation isn’t for people on the run. “Ah-ha” moments come from deep incubation. Often our brains deliver us answers when we’re not looking - even in a theater.
What does the innovation capability look like in your
organization? Where will good ideas come
from? Are you giving innovation a
chance? If you need some guidance rent
the film and learn from Barnes Wallis and Guy Gibson.
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